At the Thompson Business Association, we proudly support the entrepreneurs and changemakers who shape our community. One such powerhouse is Rosemarie Zorola, MSN, FNP-BC, PMHNP-BC, founder and provider behind New England Behavioral Services in Dudley. In just a year and a half, Rose has already made a lasting impact on the region and she’s only just getting started.

From Hospital Halls to Mental Health Advocate

Before launching her own practice, Rose spent years as a Family Nurse Practitioner, even serving as a hospitalist managing entire floors of COVID-19 patients during the height of the pandemic. That experience became the turning point in her career. She witnessed firsthand the devastating emotional toll the pandemic took on both patients and healthcare professionals, including her own family.

Rather than sit back, Rose stepped up. She went back to school to become a psychiatric nurse practitioner with one goal: to better understand, support, and empower people facing mental health challenges. It’s that dedication to not only treat but to heal that defines her mission.

A Clinic Born from Community Needs

After practicing psychiatry for three years, Rose knew it was time to branch out on her own. As a highly capable, independent woman, she found that working under an employer didn’t align with her vision. She saw a gap in the healthcare system, Southern Worcester County had no dedicated behavioral health clinics and knew she could fill it.

Having already treated many patients from this area who traveled to Worcester to see her, opening a clinic in Dudley was a natural next step. Her goal: to serve an underserved population with compassionate, client-focused psychiatric care.

More Than a Prescription

At New England Behavioral Services, Rose does more than prescribe medications. She listens. Deeply. Her clients often tell her how amazed they are that she remembers their stories, their emotional struggles, and their goals. Every follow-up isn’t just a check-in; it’s a chance to empower transformation.

She works closely with therapists to ensure comprehensive care and is known for being transparent, honest, and upfront with every patient. “I’m not here just to write you a script,” she says. “I’m here to help you change your life.”

Why Her Work Matters

Rose believes in building trust. In a world where patients often feel rushed or unheard, she spends the full time allotted to carefully explain treatment options, address concerns (especially from patients who’ve consulted “Dr. Google”), and make sure every decision feels right.

She treats her patients with empathy, kindness, and truth, and works to ensure that every person who walks through her doors feels seen, heard, and supported. Her practice is built on collaboration and clear communication—two things she believes every patient deserves.

A Local Leader, A Small Business Supporter

Rose is more than a provider, she’s a proud small business owner and passionate community member. She enjoys connecting with fellow entrepreneurs and showcasing the heart and hustle that make small towns like Thompson and Dudley so special.

She’s also asking for the community’s support not just in helping her grow, but in helping spread awareness that real, compassionate psychiatric care is now available close to home.

To learn more or connect with Rosemarie Zorola and New England Behavioral Services:

Website: https://rzinebs.com/
Email: rosez@rzinebs.com

Follow her journey and support a mission that’s truly changing lives one patient, one conversation, one community at a time.